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Former Biotech Exec Rolls Out Multibrand Beauty Business

By Allison Collins. This press release originally appeared on WWD on February 12, 2019.

One of the first things the company has developed is a plant-based preservative system. Barbara Paldus is planning to use her outsider status to her advantage in the beauty industry. 

Paldus, who built two Silicon Valley start-ups, including Finesse Solutions, a biotech business that Thermo Fisher Scientific bought in 2017, is channeling her entrepreneurial energy into the beauty category. Using money from the sale of Finesse, Paldus has created a fund called Sekhmet Ventures, which will invest in beauty and wellness businesses, including her first operation - Codex. 

Codex will be a multi brand beauty company, and will unveil its initial line in June. Called Bia, it will launch five storekeeping units for summer, and five more in the fall. Prices range from $42 to $85

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