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No Longer In Hiding, the Scent of Cannabis Joins the Perfume Counter

This article originally appeared in HelloGreen on Aug. 23, 2019.


In marijuana’s march to mainstream acceptance, high-end fragrances are tapping into a desire for earthy, woodsy creations. “Reeking of weed” used to be a bad thing. Now high-end beauty influencers are embracing fragrances designed to highlight the aroma of cannabis. There’s one called Dirty Grass, an earthy $185 scent with 500 milligrams of hemp-derived CBD oil in each bottle. It’s the latest release from Heretic Parfum’s Douglas Little, the nose behind Goop’s all-natural fragrances. Another,…

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