This press release originally appeared on COSMETICS BUSINESS on June 11, 2019.
Clean beauty brand to launch in UK, US and Ireland
Clean beauty collective Codex Beauty has announced it is to launch into the US, UK & Ireland markets following investment from venture capital firm, Sekhmet Ventures.
The group of skin care brands are said to utilise ancient herbal traditions, vegan formulations and pharmaceutical grade manufacturing to create all-natural, science-backed products that promise to maintain optimal skin health.
The brand is also looking to gain a number of third party certifications, including EcoCert COSMOS, EWG Verified and MadeSafe, to highlight the transparency of the ingredients and manufacturing processes it uses.
“In the beauty and wellness space, there often exists an idea that ‘completely natural’ and ‘scientifically derived’ are mutually exclusive product attributes,” said Jacqueline Kissenpfennig, Chief International Business Officer at Codex.
“With our diverse team of experts and proprietary development processes,Codex Beauty is able to bridge that gap and offer products that are efficacious and are derived from the best plant ingredients our world has to offer.”